Yatra Saar – Publication for Jagriti Yatra 2011

Project Name: Publication for Jagriti Yatra

Guide: Tarun Deep Girdher, National Institute of Design.

Category: Print Publication Design

Read the complete publication here: Yatra Saar

Project blog link: http://jagritiyatra11.wordpress.com/

Process Document: Yatra Saar – Process Document

Project Brief: Print Publication Design for Jagriti Yatra 2011, a train journey of discovery and transformation taking India’s highly motivated youth.

About Jagriti Yatra:

A Journey of discovery and transformation…

Jagriti Yatra is an ambitious train journey of discovery and transformation that takes hundreds of India’s highly motivated youth on an 15 day national odyssey. The aim is to awaken the spirit of entrepreneurship.The vision of Jagriti is to inspire young Indians living in the middle of the Indian demographic diamond (Rs 40 – Rs 120 per day) to lead development by taking to enterprise. By doing so, they can turn from job seekers to job creators.

The Project Proposal:

The Project Proposal

Embarking on the journey: I travelled with the Jagriti Yatra 2011 group to document their journey from 23 December – January 4, 2011. Mostly through sketches and photographs I planned out my documentation so that I can illustrate in detail the true spirit of the journey.